Strategy
Branding
Campaigns
Web design
Digital
La Vie en Rose Concept
For a Valentine’s Day campaign concept, Sparkd imagined La Vie en Rose getting a retro, flirty makeover. Think cozy pajamas, pin-up curlers, bold red lipstick, and vintage telephones, drenched in pink. This spec project shows how the brand could turn playful visuals and clever social storytelling into a shareable, scroll-stopping campaign.
PROCESS
In this concept campaign, Sparkd designed a full creative direction and social strategy. We imagined a photoshoot with a model in pajamas, curlers, and a vintage telephone, set against pink and red tones for a fun, festive vibe. A sample content calendar showcased how hero images, short videos, Reels, and Stories could be scheduled with playful captions to highlight romance, self-care, and the brand’s identity.
Outcome
This campaign would position the brand as visually distinctive in a crowded Valentine’s landscape. Nostalgic imagery drives engagement naturally, creating content that’s aspirational, shareable, and adaptable across social feeds, ads, and email turning a seasonal push into a standout editorial moment.
