Strategy
Branding
Campaigns
Web design
Digital
Cactus Lash
Cactus Lash is a boutique lash and brow studio specializing in extensions, curls, and lamination. Sparkd helped elevate their social presence by creating a cohesive Instagram strategy, producing high-quality posts and videos, and executing a photoshoot to refresh their digital content, giving the brand a professional, polished look that resonates with clients.
PROCESS
We led the full social media overhaul for Cactus Lash, building a cohesive Instagram strategy and executing it with a structured content calendar. We designed campaigns that showcased their services, produced engaging posts and short videos, and organized a professional photoshoot to capture treatments in action. Each piece of content was scheduled strategically to maintain consistent engagement, highlight promotions, and reinforce the studio’s polished, trustworthy brand presence online.
Outcome
With a consistent content calendar and strategic campaigns, Cactus Lash saw a 150% increase in engagement on Instagram over the first two months, with story interactions and post saves more than doubling. The refreshed visuals and scheduled content helped increase client inquiries and bookings, while positioning the studio as a professional, trustworthy brand in the local lash market.
