In the crowded world of skincare, Rhode Skin stands out by doing something most brands fail at. It feels effortless, clean, and personal all at once. Founded by Hailey Bieber in 2022, Rhode grew from a simple passion project into a billion-dollar brand, leading to its acquisition by e.l.f. Beauty in 2025. But what makes this brand so magnetic? Let’s break down how Rhode built its unique presence.
Authenticity at the Core
Rhode works because it feels real. Hailey Bieber’s dedication to simple, effective skincare isn’t just a marketing angle. It comes through in every product and every message. The brand’s focus on simplicity, quality, affordability, and transparency shapes every decision. Products are developed with dermatologists and chemists to create formulas that genuinely care for your skin. Consumers notice when a brand is honest, and Rhode built its reputation on trust from day one.
Leveraging Influence Naturally
Hailey Bieber is at the center of Rhode, but not in a pushy way. Her social media presence introduces the brand in the context of her life. From sharing her skincare routines to creating trends like glazed donut skin, Hailey’s involvement feels organic. This approach makes Rhode relatable and aspirational at the same time. Customers feel like they are part of her world rather than being marketed to.
Thoughtful Product Strategy
Rhode keeps it simple and refined. Instead of overwhelming customers with endless choices, the brand focuses on a small line of high-quality products. Each launch is carefully timed to maintain excitement and exclusivity. Collaborations like the Krispy Kreme Strawberry Glaze campaign brought creativity and cultural relevance into the mix. The Peptide Eye Prep masks are another example, blending practical benefits with a chic, desirable look.
Community First
Rhode isn’t just about products; it’s about connection. The brand cultivates a community that feels included and valued. Customers become advocates, sharing their experiences and spreading the brand organically. This sense of belonging transforms Rhode from a skincare line into a lifestyle people want to engage with.
Data Meets Intuition
While the brand feels effortless, Rhode relies on insight and data to make smart decisions. Understanding the audience allows the brand to launch products, campaigns, and collaborations that resonate deeply. This combination of instinct and analysis keeps Rhode relevant and ahead of trends without ever feeling calculated.
What Brands Can Learn from Rhode
Rhode offers lessons for any brand trying to stand out today. Authenticity matters more than ever. Founders and faces of the brand can amplify messaging naturally. A focused, high-quality product line is more effective than flooding the market. Building a community creates advocates who share your story. And understanding your audience ensures every move feels intentional and resonates.
At Sparkd Studio, we help brands find their voice and build a presence that people feel and remember. If your brand could use a strategy that combines emotion, design, and culture, we can help bring it to life.
